Ralph Lauren has released a Pride month capsule collection globally on Tuesday (May 21) featuring a rainbow polo pony.
This Pride month is the 50th anniversary of the Stonewall riots of 1969, and the collection will raise money for the Stonewall Community Foundation, which supports a network of LGBT+ organisations.
Paul Underwood of Ralph Lauren’s in-house publication RL Mag said: “The collection isn’t just inspired by the LGBTQIA+ community—it will help support it as well.
“One hundred percent of the purchase price from the sale of each Pride graphic tee and 50% of the purchase price from the sale of each Pride hoodie, cap, tote, and Polo shirt will be donated to Stonewall Community Foundation,”
The collection includes T-shirts, hoodies and hats, all gender-neutral and featuring the classic Ralph Lauren Polo pony in rainbow stripes.
The photos for the campaign were taken by lesbian photographer Cass Bird and modelled by members of the queer community.
The LGBT+ rights movement is “very Ralph Lauren”
Underwood continued: “The movement embodies an expression of spirit that is also very Ralph Lauren. ‘Be anything you want to be,’ as Mr. Lauren has said. ‘And be many things.’ This collection, and the flag that inspired it, demonstrates just how many things a person can be.”
Ralph Lauren has a history of supporting the LGBT+ community. The brand has sponsored AIDS Walk New York since 1990 and has also partnered with organisations like the Elton John AIDS Foundation, amfAR, and Harvey Milk High School in New York.
The brand featured a same-sex couple in an advert for the first time in March 2019.
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