Three months after the Tati Westbrook drama, James Charles has once again hit 16 million subscribers on his YouTube channel.
Charles announced the news in a tweet.
He wrote: “AHHH WE HIT 16 MILLION SISTERS!! … again.”
He thanked his fans and said he was “blessed to be alive and do this job”.
AHHH WE HIT 16 MILLION SISTERS!!!
I’m so grateful for every single one of you and am beyond blessed to be alive and do this job. Thank you for supporting me.
— James Charles (@jamescharles) August 17, 2019
James Charles loses millions of followers.
This is the second time the beauty vlogger has reached this milestone.
After hitting the 16 million figure earlier this year, Charles lost more than two million subscribers in the wake of the Westbrook feud.
In her since-deleted video, “BYE SISTER…”, Westbrook accused Charles of trying to manipulate straight men into sexual acts.
She also called him out for promoting Sugar Bear Hair Care, a competitor to her own brand, Halo Beauty.
In response, Charles uploaded a video called “No More Lies,” in which he shared his side of the story.
The pair drew a line under their feud after Westbrook publicly apologised to Charles.
Since uploading the video, Charles’ subscriber count has been steadily increasing.
He is now on track to surpass his initial peak subscriber base.
James Charles reveals new peroxide hairdo.
The YouTuber reached 16 million subscribers after uploading a video of himself dying his hair platinum blonde.
The video has racked up more than seven million views in just two days.
Charles teased the video with a tweet saying he had done something “crazy impulsive”.
The ambiguous tweet led many fans to speculate that the video would be an unexpected follow-up to the Tati Westbrook drama.
But Charles accidentally spoilt the surprise when he posted a video to his Stories by mistake.
flower child pic.twitter.com/l6GlVapcA1
— James Charles (@jamescharles) August 16, 2019
He took to Twitter to joke about his mistake: “Omfg I’m so f**king stupid lmao I tried to post that on my close friends and wasn’t paying attention.”
Despite the surprise being ruined, fans of Charles have been going wild for his new transformation on social media.
One fan tweeted: “Name a more iconic duo than @jamescharles and bleached hair, I’ll wait.”
Name a more iconic duo than @jamescharles and bleached hair, I’ll wait
— tøpnow (@guessablename) August 18, 2019
Another wrote: “Omfg sister got talent I love your bleached hair it really suits you you look SISTER STUNNING.”
Omfg sister got talent I love your bleached hair it really suits you you look SISTER STUNNING
— Hannah Edwards (@HannahE61862399) August 17, 2019
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