#MyBestSelfadvertising campaignCanadaGilletteTransTrans manTransgender

Gillette ad features dad teaching trans son how to shave

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The latest advert from Gillette features a trans man being taught how to shave for the first time by his dad.

The advert, as part of the grooming company’s #MyBestSelf campaign, has already been viewed by over 400k viewers since it was uploaded on Thursday (May 23).

The video sees Samson Bonkeabantu Brown, a young trans teen from Canada, repeat the advice his father has given him on shaving while he proudly looks on.

“I’m glad I’m at the point where I’m able to shave,” he says in Gillette’s ‘First Shave’ video.

“I’m at the point in my manhood where I’m actually happy. It’s not just myself transitioning, it’s everybody around me transitioning.”

The video comes after Gillette has tried to address the different ways that masculinity can be expressed. Changing its slogan from ‘The Best a Man Can Get’ to ‘The Best Men Can Be’, the company challenged toxic masculinity in a viral ad.

Samson says Gillette advert will “encourage many of my trans siblings”

In a Facebook post, Brown said that his father had been his greatest supporter throughout his transition and had always encouraged him to “be confident and live authentically as my best self”.

“This moment overwhelmed me during filming and again today seeing the ad since it’s been launched,” he added.

“I’m keenly aware of how blessed I am to be able to exist in this world being supported by my family in ways that all too often many of my trans brother, sisters, and siblings who exist outside the binary are not always as fortunate.

“I am confident that this ad will encourage many of my trans siblings and fill them with the knowledge that our existence in this world can be filled with the love and support we deserve.

The post Gillette ad features dad teaching trans son how to shave appeared first on PinkNews.


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